Last Updated: June 2026
Serenity Valley Family Dentistry (“we,” “our,” or “us”) is committed to protecting the privacy of our patients and website visitors. This Privacy Policy describes what personal information we collect, how we use it, how we share it, and your rights regarding that information when you visit serenityvalleydental.com, contact our office, or use our services.
Note: Protected Health Information (PHI) collected in connection with your dental treatment is governed separately under our HIPAA Notice of Privacy Practices, which is provided to you at your first appointment.
1. Information We Collect
We may collect the following categories of personal information:
- Contact Information: Name, phone number, email address, and mailing address.
- Appointment & Inquiry Data: Appointment requests, preferred dates and times, and questions submitted through our contact forms or by phone.
- Communication Preferences: Whether you have opted in to receive text messages (SMS) or email communications from our practice, including the date and method of your consent.
- Website Usage Data: IP address, browser type, pages visited, time spent on pages, and referring URLs — collected automatically through cookies and analytics tools such as Google Analytics.
2. How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to appointment requests, patient inquiries, and contact form submissions.
- To send appointment reminders, confirmations, recall notices, and follow-up communications.
- To deliver SMS text message updates and notifications to patients who have opted in to receive them.
- To improve our website, marketing efforts, and overall patient experience.
- To comply with applicable legal, regulatory, and professional obligations.
3. SMS / Text Message Communications
If you provide your mobile phone number and give us your express written consent to receive text messages, we may send you appointment reminders, scheduling confirmations, and other practice-related communications via SMS.
You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. For help, reply HELP. Message and data rates may apply. Message frequency varies.
No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes.
For complete details on our SMS program — including the types of messages we send, opt-out instructions, and carrier terms — please review our SMS Terms and Conditions.
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
- Service Providers: With trusted vendors and technology partners who assist us in operating our website, scheduling system, patient communication platform, or marketing services — solely to perform services on our behalf and subject to confidentiality obligations.
- Legal Requirements: When required or permitted by law, subpoena, court order, or other legal process.
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our practice assets, where your information may be transferred as a business asset.
Your SMS opt-in consent and mobile phone number will not be shared with any third party or affiliate for marketing or promotional purposes.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze website traffic. You may control or disable cookies through your browser settings; however, disabling cookies may affect the functionality of certain site features.
6. Data Security
We maintain reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Your Rights and Choices
You may contact us at any time to:
- Request access to the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Opt out of marketing or SMS communications.
- Request deletion of your personal data, where permitted by applicable law.
8. Children’s Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children without verifiable parental consent. If you believe we have inadvertently collected information from a child under 13, please contact us so we can delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will post the revised policy on this page with an updated “Last Updated” date. We encourage you to review this page periodically.
10. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:
Serenity Valley Family Dentistry
3633 Lincoln St S, Suite C
Fargo, ND 58104
Phone: (701) 373-0681
Email: in**@******************al.com